Are you impressed by the number of marketplaces available right now? Of course, you are not the only one. Whatever your style, needs or hobby, there is always a market where you can buy the goods you need. Online stores are bigger than ever before, so partnering with online marketplaces can be a smart business move. But which one is best for your business? Or maybe you should just open your own online store? 

We will review the top platforms and help you find the most suitable one for your online sales. By the way, you will be interested to get acquainted with the Top 10 Largest Online Marketplaces.

Amazon 

Let’s start with the giant. Amazon is the leading website for selling things online. It is also the largest marketplace in the world. Given their gigantic market share, anyone can easily sign up and sell.

Amazon includes several marketplaces. If you want to expand your reach, this is one of the best online selling platforms. Amazon is a truly global brand that hosts marketplaces for retailers around the world. 

You can start selling from: 

• US, where Amazon has 95 million users who are Prime subscribers. 

• Germany, which last year was Amazon’s second largest market. 

• UK, whose Amazon marketplace covers a huge share of the e-commerce industry.

Etsy 

Do you want to become an independent seller? Etsy has a completely different business model than Amazon and it’s a big hit. Last year, this dedicated marketplace had over 2.5 million active users selling on their site.

You can find Etsy almost anywhere in the world. Sellers and buyers can open stores in a variety of locations. Etsy is a global marketplace, so you can ship your crafts anywhere your customers are. Some of the best locations: 

• USA, which accounts for about 65% of total Etsy traffic. 

• UK where Etsy is popular with small businesses and shoppers.

eBay 

This marketplace is with us for a long time. Founded back in 1995 and with 182 million users last year, it is one of the most successful online marketplaces in the world.

Having achieved global dominance, like Amazon, eBay has become a household name. If you want to sell on this platform, check out the user demographics. Like many sites for selling things, eBay appeals to certain age groups more than others. Top eBay sellers are located in: 

• UK, where eBay is considered the leading e-commerce marketplace. 

• The United States, where eBay was founded and where just under half of its users live. China, where some of the world’s largest trading platforms are located.

Zalando 

Looking for marketplaces specialized in fashion? Zalando started out in Berlin as a shoe retailer. Now with thousands of products sold in 17 countries, it has become one of the leading online marketplaces in Europe.

Zalando reports that 31 million customers placed an order on their site last year. While not on the scale of some truly global online marketplaces, it’s still a very interesting place to shop if you’re in Europe. Among the 17 countries, Zalando especially thrives in: 

• Germany, where the company was founded. 

• Austria, where Zalando is the second largest e-commerce platform after Amazon. 

• Great Britain – there are not so many trading platforms left that customers from the UK have not yet mastered.