In an interview with
Marketplace’s “Make Me Smart” podcast, Microsoft CEO Satya
Nadella says that the company isn’t utterly prepared to give up on
smartphones just yet, despite the barbarous wave of its Windows
“I’m certain we’ll make some-more phones, but they will not look
like phones that are there today,” Nadella said, in an interview
speckled by Mashable.
For context, Microsoft booked $5 million in smartphone
revenue last quarter, down 99% from the $735 million from
the same entertain of 2016. The year before that, in 2015, mobile
revenue was about $1.4 billion. The last time Microsoft even
expelled a flagship Windows 10 Mobile phone was in Dec 2015,
with the Lumia 950 and 950XL. Its mobile
marketplace share is around 0.3% and shrinking.
So, the fact that Nadella says Microsoft will release
another phone is rather startling in and of itself. In this
same Marketplace podcast interview, Nadella says that they’re
looking to fire a trail in smartphones the same way the Surface
did with tablet/laptop hybrids.
Nadella’s comments about building a phone that’s a little
opposite echoes many prior comments done by Nadella and other
Microsoft execs over the last few years — it’s
prolonged been rumored that a suppositious Microsoft Surface Phone
will be a smartphone and a PC, all in one, as a way to set
itself detached from the iPhone and Android.
But while Nadella hints that the company’s
mobile ambitions aren’t over just yet, at slightest one top mind
at Microsoft thinks the whole judgment of smartphones is a little
passé: Technical Fellow Alex Kipman, the contriver of Microsoft’s
HoloLens holographic headset,
told Bloomberg that smartphones are on their way
“The phone is already dead,” Kipman told Bloomberg.
“People just haven’t realized.”
new talk with Business Insider, Kipman expressed
identical sentiments. By Kipman’s reckoning, inclination like the
HoloLens, which plan digital imagery into your margin of view,
are the future of technology. After all, if your content messages,
film screens, phone calls, games, and papers are projected
into your view, who needs a phone?
perspective shared by Facebook’s Mark Zuckerberg, who recently
voiced his faith that there won’t be any need for big-screen
TVs if you have this supposed “augmented reality”
So while Microsoft works out its mobile agenda, just know
that the company is already operative to
dive the slow, certain death of the smartphone — so it can
conquer whatever comes next.