Amazon is already the largest online selling site in the world, but it’s also showing signs of winning the next many critical selling platform: mobile shopping.
According to a new note published by Oppenheimer this week, Amazon’s lead in the mobile selling space is flourishing by a far-reaching margin, tripling the series of US singular visitors to its mobile app over the past two years. Meanwhile, its biggest competitors like Walmart, eBay, and Target saw almost no expansion in the same time span.
On top of that, Amazon’s mobile app is augmenting its invasion rate in the US, with 50% of US online shoppers now on its app.
“At the finish of 2014, Amazon had roughly the same series of mobile singular visitors as Walmart and eBay, in the US. As of Dec 2016, Amazon has some-more singular visitors than the apps of those two companies’ combined,” Oppenheimer wrote in the note.
“Amazon is good positioned to advantage from the change to mobile shopping,” it added.
These changes are quite critical for Amazon as some-more online selling is approaching to pierce from desktop PCs to mobile inclination (typically smartphones or tablets) in the nearby future.
BI Intelligence forecasts mobile commerce sales will strech $284 billion, or 45% of the sum US e-commerce market, by 2020 — up from $33 billion, or 11% of the sum US e-commerce market in 2014.