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Coach will rebrand itself and its other brands as ‘Tapestry’

NEW YORK — To better incorporate all of the brands it owns, the storied Coach company of New York is changing its name to Tapestry.

The change for the company that creates the namesake oppulance bag, but also owns Stuart Weitzman and Kate Spade Co., will take place at the finish of the month.

CEO Victor Luis pronounced Wednesday that the company has been operative for the past 3 years to enhance over the Coach code and that the name Tapestry, “speaks to creativity, craftsmanship, flawlessness and inclusivity.”

Coach Inc. will also be changing its ticker pitch on the New York Stock Exchange from “COH,” to “TPR.”

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