A lady fell to the belligerent after she was punched by another silent as they tried to get close to Peppa Pig at the Hamleys Parade.
Both women were in a mob of around 800,000 shoppers trying to get close to their favourite fondle characters for a meet and hail on Sunday.
The victim, in her 50s, was knocked out cold and had to be taken to hospital while other adults and children continued to hasten to get close to Peppa.
Hamleys had to close down that section on Regent Street as an ambulance crawled by the mob to provide her.
They pronounced they saw ‘unprecedented’ crowds for the event, where people can take photos with their favourite characters.
People posting on Facebook complained about the pell-mell scenes.
Leanne Lloyd said: ‘We were held in a mob crush. My children were great at miss of honour from adults and being shoved and elbowed. Let’s wish there is a review into since all this happened – we listened a women had been assaulted.’
Jodie Eastment added: ‘As much as we determine there should have been some-more mob control it is also up to the ‘adults’ to behave.
‘Everyone just kept pushing.’
Michelle Childs added: ‘A woman assaulted and God volume of kids great since Santa wouldn’t come down to review a story and Mr Tumble didnt show!’
A Met Police orator said: ‘Police were called at 1.06pm on Sunday Nov 19 to reports of an rumpus outward Hamleys on Regent Street.
‘A woman, aged in her fifties, was punched before collapsing. She was taken to a executive London hospital. Her injuries were non life melancholy or life changing.
‘No arrests have been done and enquiries continue. Anyone with any information should call police on 101.’