Former NBA star Shaquille O’Neal tells us since he didn’t sign a understanding with Wheaties, even yet they asked him twice, and how he chooses his endorsements.
The following is a twin of the video.
SHAQ: People demeanour at them as endorsements. we demeanour at them as partnerships. I’m very picky. If I’m not in tuned to the product, if we don’t like the product, we won’t do it.
I always tell the story about after we won my first championship, Wheaties wanted me to be on the cover. Never ate Wheaties so we incited them down. Second championship, same thing. we pronounced hey, Breakfast of Champions, we know who you are, but we never eat Wheaties, we can’t do it. Then we told my people, call Frosted Flakes or Fruit Loops, I’ll be on the cover of that.
I incited a lot of deals down since I’m an old school guy. I’m on the handshaking principles. So we don’t wish to take your income if I’m not really in balance to what you’re selling. Think about it. Gold Bond, everybody needs lotion, right? All these industrious American people your back gets sore, Icy Hot. Everyone needs home security, right? Everyone needs affordable automobile insurance. That’s since we go with The General.
So we don’t demeanour at it as endorsements. we demeanour at them as partnerships.