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What the CEO of Barstool Sports says to people who call the site ‘sexist’


erika nardini
Erika
Nardini, graphic above, is not apologizing to
anyone.


Andrew
Toth/Getty


  • Erika Nardini is the CEO of Barstool
    Sports, a digital media company valued at $100
    million.
  • Barstool Sports is mostly controversial, and some have
    called it sexist.
  • Asked about her response to that claim, Nardini said
    the site is “intentionally not PC” and “our guys just wish to
    do things that are funny.”

Barstool Sports is a rather controversial website. The
digital-media company, which was recently
valued at $100 million, is famous for its coverage of news,
sports, and girls.

Recently,
ESPN forsaken Barstool Sports’ TV show after one episode,
after star anchor Samantha Ponder tweeted screenshots from
Barstool articles published 3 years progressing that done sexist
remarks about her.

On an partial of Business Insider’s podcast, “Success!
How we Did It,” Barstool Sports’ CEO, Erika Nardini, shared
with US editor-in-chief, Alyson Shontell, her response to
critique of Barstool Sports’ approach: “I consider it’s very
available to contend that Barstool is sexist.”

For one, she said, “it’s very available to judge the past by
today’s standards.” Nardini — who pronounced she doesn’t get involved
with the editorial side of the business — pronounced Barstool Sports’
calm has undergone an “evolution” in that it doesn’t make
those kinds of sexist comments anymore.

“This is a company that intentionally is not PC,” she added. “At
the core, the guys just wish to do things that are humorous and
that’s what I’m focused on and that’s what we trust in.”

Regarding the ESPN show debate specifically, Nardini said
she and Portnoy concluded that if the whole disturbance were to unfold
again, they’d make the same choices: “Morale at Barstool Sports —
we don’t consider has ever been as high as the day after that was
canceled.”

Nardini added: “If we came into Barstool apologizing for every
time Barstool annoyed someone over the last 14 years, I
fundamentally would not do anything else in my job, but we don’t
trust in that.”

Read Nardini’s full response to critique that the site is sexist
here, from
Business Insider’s podcast:

“I spent much of last year meditative about placement and what
would Barstool demeanour like and sound like and do on other people’s
air, either that was a digital company or social network like
Facebook or a comedy channel like ‘Comedy Central’ or sports
channel like ESPN. We spent eight months operative that ESPN
partnership, and we poured myself into that. It was uncomfortable
along the way. Culturally, Barstool and ESPN are just very, very
different. we consider there are good people at both companies, but
eventually it was an worried partnership. we consider that
what’s hapless about what happened is that it was never about
the show, and the show itself was great. That was heartbreaking.

“Dave and we were articulate about it last night, oddly. We both
concluded that if it were all to play out again, would we have done
it? We both pronounced yes. The reason we contend approbation is that spirit at
Barstool Sports — we don’t consider has ever been as high as the day
after that was canceled, and everybody came together, and we think
I’ve never seen anything like the Stoolies and what they did to
convene around the ‘Pardon My Take’ guys and around Barstool at
large.

“In terms of the controversy, we consider ESPN has some challenges,
and one of the hurdles is that they have super-empowered
talent. Sam had a three-year hate and she played it and played
it well. we don’t consider that you can change the past, and if I
came into Barstool apologizing for every time Barstool offended
someone over the last 14 years, we fundamentally would not do anything
else in my job, but we don’t trust in that.

“I don’t consider that’s what we should be doing and that is
positively not what we came here to do. My feeling is it’s my job
to strap what we bring to the list and broach something that
the organisation wants and to find new people to be partial of the crew.
That’s not to contend we won’t do future radio deals or content
partnerships or chartering agreements, but we do consider we will be
distant some-more prudent in it.

“I wish to make certain that as the company we’re certain about what
we’re doing and then we also, second, we select other platforms
and companies — like Sirius is an overwhelming partner for us that
understands that being outspoken means and having a take means
somebody’s not going to like your take. Letting us be the form of
creators that we are and assisting us to find some-more fans for that.

“I consider when you demeanour at the calm in the last year, or year
and a half, given I’ve been there, we don’t consider you see us
observant those kind of things. No, we don’t put a palm on revise and I
don’t wish to, but we also consider that you see an evolution. I
consider it’s very available to contend that Barstool is sexist. we also
consider it’s very available to judge the past by today’s
standards. we also consider that this is a company that intentionally
is not PC. we wish to strap all of those things and at the core,
the guys just wish to do things that are humorous and that’s what
I’m focused on and that’s what we trust in.”

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