Erika Nardini is the CEO of Barstool Sports, a digital
media company valued at $100 million.
- She kick 74 men for the position of CEO.
During her interviews for the job, she showed that she
accepted the company’s tie to its assembly and didn’t
wish to change that.
Erika Nardini was an businessman in a assembly with investors in
Jan 2016 when she listened they’d bought a infancy interest in
Nardini had not only listened of Barstool Sports, but she’d been a
revolutionary fan for years. She had the app on her phone and
proceeded to tell the investors since the company was “incredible.”
Nardini also called it the “jenkiest piece of sh– technology
I’ve ever seen. Like there’s so many things that they should fix
Today, Nardini is the CEO of Barstool Sports, a site famous for
its coverage of news, sports, and girls. The company was recently
valued at $100 million.
On an part of Business Insider’s podcast, “Success!
How we Did It,” Nardini told US editor-in-chief Alyson
Shontell how she went from that assembly to land the position at
At the time of the assembly with investors, Nardini was running
Bkstg (pronounced “Backstage”), a direct-to-consumer height for
“I left the assembly super sceptical since we felt like they were
going to find a white man with an MBA and the right extraction to
go partner with Dave to run that company,” Nardini said.
That spring, she met Barstool Sports’ founder,
Dave Portnoy, for coffee. “He and we clicked, and we desired what
he had to say,” Nardini told Shontell.
After a few some-more coffee meetings with Portnoy, Nardini knew she
wanted to work there. Ultimately, she would kick out 74 men for
the CEO position.
How did she do it?
Nardini accepted that Barstool Sports essentially cared about
its tie with its audience
After several rounds of interviewing with opposite people,
Nardini met Barstool’s Editor-in-Chief, Keith Markovich, for a
“I told him all we would wish to do and we was excited, I
asked him a ton of questions,” she said.
Then, at the finish of the interview, Nardini remembers Markovich
revelation her: “You’re the only one that didn’t ask me about the
girls. You’re the only one that didn’t ask or give an opinion
that Barstool indispensable to close down ‘Smokeshow of the Day’ or this
that or the other thing, or the story of Barstool or contend ‘The
skeletons and controversies in Barstool’s past are innumerable.’
Nardini says the reason she didn’t ask those questions is because
she knew Barstool’s reputation, and she didn’t wish to change it.
It was doing so good with fans as it was — even if some of its
facilities were controversial.
“The reason we didn’t ask is since we think, at its core, there
will never be another company like Barstool Sports and the reason
there will never be another company is that [founder] Dave
Portnoy combined a code for consumers, and all he ever cared
about — and all anyone whoever came to Barstool cared about — was
how they connected with their crew.”
Nardini positive the Barstool organisation that she would not change “the
nucleus” of the company. Instead, her idea would be “to make it
develop into something much bigger and to honestly safety the
heart of the attribute between Barstool and its fans.”
In Jul 2016, Nardini became the company’s CEO.