- Gucci has re-opened its former Gucci Museo building under a new name: Gucci Garden.
- The new building has a museum, boutique shop, and high-end restaurant.
- The grill is run by world-famous cook Massimo Bottura and is likely to turn a prohibited dining end in the city.
Gucci is getting into experiential retail.
The oppulance tradesman has renovated and reopened its former museum, dedicated to all things Gucci, under a new name: Gucci Garden.
The new complex, which will be denounced to the open in Florence, Italy, today, is home to an muster space showcasing equipment from the oppulance brand’s archives, a boutique selling one-of-a-kind pieces, and a high-end grill called Gucci Osteria.
The grill is run by Chef Massimo Bottura of the three-Michelin-starred grill Osteria Francescana, and it’s likely to turn one of the city’s hottest dining destinations.
Last night, Gucci hosted an disdainful launch party to applaud its opening. Take a demeanour inside: