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Weight Watchers is targeting teens and Twitter is outraged

On Feb 8, Weight Watchers announced its selling campaign to offer their program for free this summer for teens. Balance, an eating disorders diagnosis core in New York, is satirical back at the residence by starting a campaign using the hashtag #wakeupweightwatchers. Within the first hour of the Twitter campaign they launched on Feb 10, the hashtag had turn a top 10 trending subject in the United States.

Weight Watchers alumni, dietitians, mental health professionals, nonprofit organizations, and physique certain influencers have all chimed in to pronounce out against the company’s teen-targeting promotion.

The recoil has been personal, emotional, and altogether pleading — a abdominal protecting response against Weight Watchers’ conscious selling to teenagers, which experts contend could promote immature people to rivet in jumbled eating rather than truly healthy habits.

“Balance started this hashtag so that we can gleam a light on the dangers this program could have on teens,” Melainie Rogers MS, RDN, CDN, CEDRD, founder of Balance, explained to The Daily Meal. “Teens and the relatives of teens should know that dieting is damaging for everyone. In particular, teens’ bodies are still growing, and dieting messes with that process.”

Experts claim that Weight Watchers relies on its repeat business — that when dieters recover the weight that they once lost on the program, they will return to Weight Watchers and yo-yo diet all over again.

“Dieting has a huge disaster rate, and Weight Watchers in sold is famous for ‘repeat customers,’” explained psychotherapist Abby Thompson to The Daily Meal. Body certain influencers have tweeted at Weight Watchers citing studies stating that all diets have a 95 percent disaster rate, accusing the company of holding advantage of yo-yo dieters.

Professionals aren’t only endangered for their clients — many of their own histories of jumbled eating began with Weight Watchers, as well.

“As a #recovered professional, my first diet was on @WeightWatchers at 17 years old!” tweeted purebred dietitian and eating disorders dilettante Hayley Miller. “I was constantly told, even yet we am deliberate true distance then and now that we indispensable to remove weight to be better. Don’t do this to teens!!”

Becca, a blogger under the Twitter hoop @bwilsxo, explained how the program led to diseased habits. “Weekly weigh-ins at WW meetings commencement at age 12 incited into daily weigh-ins at my residence incited into recurrent weigh-ins mixed times a day,” she recalled. “WW is not an ‘innocent program’ it causes exceedingly damaging emotional, mental, and earthy distress.”

The company plans to offer free membership for teens this summer.

The company plans to offer free membership for teens this summer.

(Getty Images for Weight Watchers)

Shira Rose, a physique certain blogger and psychotherapist, shared, “It was a @WeightWatchers diet at age 10 that started my decade + battle with yo yo dieting physique hate. The AAP categorically says that putting children/teens on diets increases risk for eating disorders so I’m repelled WW is being promoted for teens.”

The report from the American Academy of Pediatrics she is referring to sum the association between attempts to diet and jumbled eating. “Adolescents who are overweight may adopt jumbled eating behaviors while attempting to remove weight,” the AAP explains. “Initial attempts to remove weight by eating in a healthy demeanour may swell to serious dietary restriction, skipping of meals, enlarged durations of starvation, or the use of self-induced vomiting, diet pills, or laxatives.”

While Weight Watchers does not disciple for these extreme methods of weight loss, participants in the #wakeupweightwatchers campaign disagree that the company does disciple for dieting as a means of losing weight — which, according to these studies, is likely to lead to jumbled function and physique hatred.

The National Eating Disorders Association (NEDA) has assimilated in the transformation as well, job out to their assembly to take their discerning online consult and share stories of jumbled eating that began with dieting.

“The couple between dieting #eatingdisorders is clear,” pronounced NEDA in a tweet, “and we are endangered about the new @WeightWatchers graduation for teens. Our voices are being heard. They have reached out to us. Stay tuned for updates.”

Weight Watchers responded to the transformation after reading NEDA’s tweet, releasing a chatter of their own claiming that they “take [their] shortcoming very seriously” and “will continue to speak to health professionals as [they] get prepared to launch this program.”

“We know that the teens are in a vicious life theatre for building healthy habits, and opening WW to teens with agree from a parent/guardian is about families getting healthier,” Weight Watchers voiced to The Daily Meal. Read some-more here about the company’s campaign proclamation and the evident response from medical professionals.

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