Deciding not to splash splash during a celebration is a totally normal thing to do nowadays.
But doesn’t indispensably meant we wish to be stranded with an orange extract or diet Pepsi all night long.
Which is because a attainment of a new lager will be song to many of a ears, as Heineken is rolling out a new 0% lager into UK high travel stores this month.
Heineken 0.0 is to be sole in rather flattering blue-and-green bottles, and also a brewing company’s iconic (and in my opinion, irritatingly small) cans.
And it’s apparently aimed at health-aware immature drinkers.
Because besides a whole booze-free aspect, it’s also flattering low in calories during 21 per 100ml.
It’s also not meant to make we abandon taste, either, as a company’s reward brands executive David Lette told Metro.co.uk it’ll be a ‘best tasting no-alcohol lager’ out there:
‘This is a illusory tasting beer,’ he said.
‘Our master brewer is so assured in Heineken 0.0 that he has given it his sign of approval.
‘Drinkers adore it too – initial feedback from both consumers and business has been overwhelmingly positive, with a clever welfare shown towards Heineken 0.0 contra other ethanol giveaway beers.
‘We unequivocally can contend it’s a best tasting no ethanol lager.’
He also hopes that as good as being a strike with stream splash drinkers, it’ll also move new drinkers to a category, by ‘attracting health-conscious younger consumers who are celebration reduction or abstaining altogether, by delivering a great-tasting splash from a code that they’re unapproachable to be seen with’.
We’ll have to ambience it ourselves to exam that claim, though if it does spin out to prove one’s longing for a cold, frail beer, that’ll be good news for those looking to change a approach they drink.
After all, Heineken is right in meditative that young people are celebration less.
Whether this becomes a long-term trend, we’ll have to see – though a wider the selection of low-alcohol or alcohol-free drinks out there, a better.