- Whole Foods is trying to win over bill shoppers following its merger by Amazon.
- Its new selling is suggestive of another retailer: Walmart.
- With low prices, budget-centric marketing, and new non-grocery items, Amazon seems to be holding some pages from Walmart’s playbook as it plots Whole Foods’ future.
On Monday, Amazon’s $13.7 billion merger of Whole Foods rigourously went through. And, the e-commerce hulk didn’t rubbish any time in making changes.
Amazon immediately began operative on Whole Foods’ repute as an costly store where you fast spend your “whole paycheck.” Prices on staples like belligerent beef and avocados plummeted on Monday — and the tradesman was fervent to showcase the reduce costs.
Every object that had its cost cut since of the merger had an orange sign that pronounced “new reduce price” and contained the Whole Foods and Amazon logos. Some signs also pronounced there was “more to come.”
However, the signs trumpeting Amazon’s role in bringing reduce prices to the sequence aren’t the only way Whole Foods is trying to win over bill shoppers.
Numerous “low prices, good quality” signs now hang around the store. Yellow sale signs promote deals apparently separate to the acquisition. Even signs that prominence locally grown equipment have a matching vibe, with “local find” signage echoing the denunciation of bonus hunters.
All in all, the plcae seems reduction like a gourmet, “whole paycheck” grocery store and some-more like another retailer: Walmart.
Walmart is famous for its low prices. In 2016, the tradesman done a multiyear, multimillion-dollar investment to reduce prices even further.
Meanwhile, Whole Foods’ change into selling strategies that seem true out of Walmart’s playbook predates the Amazon deal.
Last year, Whole Foods began stamping paper selling bags with the tagline “great bland low prices” — scarcely matching to Walmart’s “everyday low prices” sign that has been the concentration of the retailer’s selling strategy for the past 50 years.
Business InsiderThe Amazon understanding gives Whole Foods some new ammunition.
Being acquired by a $474 billion company means Whole Foods doesn’t need to worry as much about distinction margins. It can cut prices if it means repair Whole Foods’ costly repute and persuading some-more people to revisit the retailer.
Plus, Whole Foods now has a immeasurable array of products that it can supplement to stores at any point. On Monday, Whole Foods locations began selling the Amazon Echo, something that pre-acquisition would seem like a ridiculous object to sell at any grocery chain.
Walmart is some-more than just a grocery store — it’s a bonus dialect chain. Whole Foods has never had a reason to enhance its offerings over groceries.
Now Amazon can use the stores to sell whatever shoppers competence want, either that’s the Echo or any of the other millions of equipment accessible on the e-commerce site. Amazon has already announced plans to supplement Amazon Lockers at name Whole Foods stores, definition shoppers could collect up anything systematic by Amazon at those locations.
With low prices, budget-centric marketing, and the further of new, non-grocery items, Whole Foods is evolving. And in that evolution, Amazon is formulating a chronicle of Whole Foods that looks a lot some-more like Walmart than before.