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Mathew Knowles recently suggested that Beyonce wouldn’t be as successful if she were darker-skinned.
Now the 66-year-old author/professor has continued to discussed the colourism debating surrounding his daughter, as he claims a ‘shade creates a difference’ in the US cocktail radio market.
Speaking on Good Morning Britain on Wednesday morning, the father of Beyonce and Solange – who’s recently expelled a book, Racism: From the Eyes of a Child – stands by his claims.
Speaking live from Houston, Mathew told hosts Jeremy Kyle and Kate Garraway that partial of Beyoncé’s success in the US cocktail radio marketplace is that she’s lighter skinned: ‘Absolutely.
‘I’ve been in the music attention for 25 years. When we done that statement, we was speaking privately as the radio is in America.
‘We have civic radio and we have cocktail radio.
‘When we demeanour at cocktail radio we can look, we don’t use Beyoncé or Solange my younger daughter, we really speak about Mariah Carey and others, Rihanna, that it’s just a famous fact, if we demeanour over the last 10 years, and we demeanour at colourism – which is taste formed on the shade of colour – it’s a fact.
‘It’s a fact that Beyoncé or any of the other artists, Alicia Keys, we can go on and on, a shade of colour does make a disproportion in cocktail radio.’
Good Morning Britain front 6am weekdays on ITV. Mathew’s book Racism From the Eyes of a Child is out now.