The Federal Trade Commission (FTC) has announced that it has sent out 90 letters to celebrities, athletes, and other social media stars warning them that they need to clearly show when an Instagram post was sponsored by a brand.
This is the first time the FTC has reached out directly to social media stars but it didn’t divulge the list of people it contacted.
In the matter the FTC said: “In further to providing credentials information on when and how marketers and influencers should divulge a element tie in an advertisement, the letters any addressed one indicate specific to Instagram posts – consumers observation Instagram posts on mobile inclination typically see only the first 3 lines of a longer post unless they click ‘more,’ which many may not do.”
The letters forked out that a series of posts used hashtags, such as #sp or #partner, that may not be accepted by consumers to appropriate an ad. The regulatory physique has a set of rules, which conclude how sponsored calm should be highlighted.
This isn’t the first time the FTC has put out a warning about sponsored calm that hasn’t been scrupulously disclosed on on Instagram. In Mar 2016 it filed a censure against wardrobe code Lord Taylor, which sent out dresses to 50 conform influencers and paid them to take photos wearing them. It has the energy to levy financial punishments as it did with Warner Bros. in Jul 2016, when it found the media company paid social media influencers, including PewDiePie, but didn’t force them to divulge that they had been paid.
A hunt on Instagram for the #sp hashtag yielded over 10 million results, with many posts having the hashtag at the finish of the description.
It’s really fun to examination with conform if everybody in the family is sporting and loves sauce up just as much! . . So for the #OOTD the other day, everybody was wearing the new Mickey Blue collection for a hold of fun! Yes, everybody including the husband! . . Loving it! . .
#UniqloSG #MagicForAll #sp
A post shared by Diah Mastura (@etrangle) on Apr 19, 2017 at 9:18pm PDT on
Apr 19, 2017 at 9:18pm PDT
I am positively obsessed! @santebyenjo has come out with these extraordinary microfiber make up removers! The fibres are 100x finer than a human hair and with just water you can mislay all of your make up! After use simply cocktail them in their rinse bag and into the soaking appurtenance prepared to use again! Have a demeanour at their singular book luxe beauty collection which includes some fanciful make up brushes as well, ideal for Mother’s Day! Thanks ENJO #santebyenjo #makeupremover #santesquad #mothersday #sp
A post shared by Mirela K (@mirelamua) on Apr 20, 2017 at 1:00am PDT on
Apr 20, 2017 at 1:00am PDT
Celebrities, like Kendall Jenner, came under fire in August 2016 after the non-profit classification Truth in Advertising found over 100 posts that had no mentions of them being paid for.
A post shared by Kendall (@kendalljenner) on Jun 22, 2015 at 8:00am PDT on
Jun 22, 2015 at 8:00am PDT