Buffalo Wild Wings on Facebook
The NFL is struggling to attract viewers — and that’s bad news for Buffalo Wild Wings.
NBC’s promote of “Sunday Night Football” saw a poignant dump in ratings compared to its week 3 diversion in 2016.
The ratings decline came after President Trump speedy teams to “fire or suspend” players who knelt during the inhabitant anthem, and for NFL fans to “refuse to go to games until players stop disrespecting the Flag Country.”
Declining viewership isn’t a new problem for the NFL, as ratings were down an normal of 8% over the march of last season. The joining has struggled in new years to attract viewers, with people blaming everything from the 2016 presidential election, to millennial cord-cutters, to extreme commercials.
When the NFL struggles, so does Buffalo Wild Wings.
Sporting events, generally football games, drive much of Buffalo Wild Wings’ sales, as sports fans group to locations to watch the diversion or sequence out for home observation parties.
In 2015, the company pronounced that having one fewer week of football in the third entertain since of scheduling negatively influenced same-store sales by 80 basement points (almost 1 commission point). Last year, the company pronounced that NFL games weren’t pushing sales in the same way they historically had.
Buffalo Wild Wings — which didn’t immediately respond to Business Insider’s ask for criticism — is also dealing with complications beyond the NFL’s low ratings.
In July, the chain had to barter a popular wings understanding with a weak wings graduation as duck prices hit ancestral highs. Buffalo Wild Wings has struggled to grow sales as the casual-dining attention has entered a slump. And, in June, CEO Sally Smith announced she was leaving the company after an romantic financier triumphed in a monthslong battle for the wings chain’s board.