When it comes to film and TV, women are mostly victims of violence.
Rape, slaughter, romantic abuse – for some reason, directors adore savagery towards women.
In the conform photography world, however, you don’t get to play out those sick fantasies since you’ve only got one support to play with.
So instead, directors simply etch womanlike models as corpses.
And Jennifer Moss, a former conform photographer from LA, has had adequate of it.
‘As a female, as a mom of a daughter and as a consumer, what’s many shocking to me is the advertisements where the womanlike is decorated as a passed body,’ she tells the BBC.
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Jennifer has been study magazines in a bid to know since high-end brands like depicting passed women so much.
She’s categorised images into 4 groups. The first sees women as frightened or a victim, with models looking frightened or dead.
The second explores how frequently women are positioned for sex – with their legs spread, or fibbing undressed on a bed, a la American Apparel.
Jennifer has also found that labels like to show women as childlike, using submissive body denunciation and averted eyes.
And lastly, is the judgment that women are ‘one of many’. You don’t see the woman’s face – they’re just a product.
‘The summary that they’re portraying is that that’s glamorous,’ she explains.
‘That you should be meek, you should be timid, you should be frightened walking down the street.
‘What is this lady frightened of?’
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And nonetheless the trend, she says, is changing in foster of showing some-more empowered women (no doubt since the attention has clocked onto the fact that ‘wokeness’ is profitable), this kind of selling still exists.
As Hollywood continues to battle against sexism, both in rehearse and performance, let’s see if that can really translate opposite fields.
Fashion’s got a prolonged way to go to truly start moving forward.