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If you’ve ever been to Thailand or had a partner come back from their opening yah in South-East Asia, chances are you that you own a accumulate of illicit engineer clobber.
It competence be a Versase handbag or a DB belt, but it looks flattering legit from distant away.
Fake conform is everywhere – it’s even being advertised on Instagram these days.
And what do you do if you’re a engineer code which keeps getting ripped off? Join in on the fun, of course.
Diesel has started putting out its own feign merch, by environment up a genuine feign store selling genuine bootlegs.
‘There’s always been knockoff culture,’ founder Renzo Rosso tells Dazed.
‘But we want to applaud people who welcome their imperfections and above all people that feel free to wear whatever they want. It’s about being loose about today’s character rules.’
The brand’s latest campaign is called Go With The Flaw, and the collection carries on that thesis with deliberately misspelt Deisal logos.
‘We wish to enthuse people to not only accept flaws in their lives but to wear abnormality with honour and spin them into certain traits.’
It’s all accessible to buy online or at the pop-up store on NYC’s Canal Street (where many of the passersby seem to have no thought that they’re shopping legit merch).