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Amazon launches a new $69 Fire TV (AMZN)

Amazon 4K Fire TVMatt Weinberger/Business Insider

Amazon just introduced a new, distant smaller chronicle of its Fire TV streaming box, retailing for $69. The device was introduced at an eventuality held at its Seattle headquarters.

The new Fire TV will support 4K and HDR, the new widespread standards in ultra-high clarification video.

Plus, Amazon is highlighting how you can use an Amazon Echo smart orator to control the Fire TV — ask the Alexa smart partner to play “The Grand Tour,” and it’ll start rolling on your Fire TV. 

To pull that use of the Fire TV, Amazon is introducing new bundles. For $79, you can get the new Fire TV with the Echo Dot smart speaker. Normally, the Echo Dot alone retails for $49.

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