- A former Apple executive who worked on the iPod and Dropcam has a new startup making a super-smart dashboard camera.
- The company and camera are called Owl, and the camera comes with a built-in LTE tie so it can warning you to buffer benders and break-ins even when you’re not in your automobile or it’s not incited on.
- The company has lifted $18 million in venture appropriation from firms including defy.vc, Khosla Ventures, and Menlo Ventures.
People in Silicon Valley mostly spend a lot of time driving. It’s just what you have to do if you work in tech at a big company.
Perhaps that’s because one of the many engaging new automobile gadgets is coming from a Palo Alto startup led by former Apple and Microsoft engineers.
Owl is a new kind of automobile camera that combines both a dashcam and a camera forked into the interior of the car. But distinct inexpensive dashcams, Owl has a mobile LTE tie and can store 24 hours of video — it’s a genuine computer, which allows it to yield a much slicker user interface than saving available video on a removable SD card, which is how many dashcams store video.
It’s the first product out of Owl, a startup co-founded by CEO Andy Hodge, who worked on the iPod at Apple back in the Steve Jobs era. More recently, he spent some time at Microsoft and then Dropcam, the camera startup that was bought by Google. It was at Dropcam where he satisfied how critical video cameras are, and his knowledge there led him to start Owl, he told Business Insider in an interview.
The Owl camera is a confidence camera for your car, but it also can be used to share fun clips to social media, Hodge said, including “Carpool Karaoke”-style moments happening inside the vehicle.
The Owl is now on sale for $349, which includes a year of LTE service, which will eventually cost $10 per month.
Here’s how it works: