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JPMorgan’s selling arch says Amazon is a genuine challenger to Facebook and Google in digital advertising


Kristin LemkauGetty/John Lamparski

Amazon is heightening its attack on the ad business, and big-name
advertisers are starting to take notice.

With product and hunt ads on Amazon.com, and its information on
shoppers being used to run display ads all over the web,
the Seattle-based e-commerce hulk is increasingly
apropos top of mind for advertisers. In fact, its ad business is
already worth over $2 billion. 

“I consider that they are a force to be reckoned with, they are
glorious with all they do,” pronounced Kristin Lemkau, chief
selling officer at JPMorgan Chase. “You have to do
business with Amazon.”

Lemkau, speaking at the Association of National Advertisers’
Masters of Marketing Conference on Thursday, pronounced she sees
Amazon as a intensity challenger to the Facebook-Google
duopoly in the digital promotion space.

“They take patron mania seriously,” she said. “And we think
they feel like the first big, rising advertiser that can be
grouped with Facebook and Google.”

“They have a hunt engine, a programmatic stack, reward content
and one of the top 5 apps,” she told Business Insider in an
talk later. “And they are the biggest consumer company in
the universe today.”

Lemkau also addressed the issue of code safety, which has been
inaugural on the minds of marketers over the past year. JPMorgan
Chase, in particular, has been outspoken about the issue of branded
calm appearing next to inapt or aroused content
online.

It stopped
operative with YouTube progressing this year, for example, when the
height was in the thick of its code reserve controversy, and
also
pulled its ads from NBC in June, forward of an
talk Megyn Kelly did with controversial guest, Alex
Jones. 

“Performance is important, but at the time, we didn’t caring about
the performance,” she told ANA arch Bob Liodice. “We were
putting a interest in the belligerent that we were not going to support
feign news.”

She also mentioned how before the company motionless to moment down
on feign news, its ads were using on 400,000 and websites, but
getting clicks from merely 12,000. JPMorgan Chase then restricted
those sites to just 5,000, and is now on its way
to limiting its display ads to about 10,000
approved sites.

“We winnow it all the time, but this is something obligatory on
brands themselves to figure out.”

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