- Diet Coke debuted 4 new flavors on Wednesday in an try to spin around the struggling beverage’s sales.
- Two of the flavors were unsatisfactory as gimmicky stunts unwell to live up to the original’s excellence.
- However, the other two denote a probable trail toward shelter for Diet Coke.
Diet Coke is undergoing some large changes, including some startling new flavors.
On Wednesday, Coca-Cola announced it is rolling out 4 new flavors: Ginger Lime, Feisty Cherry, Zesty Blood Orange, and Twisted Mango. The new flavors are accompanied by modernized Diet Coke wrapping and a new ad campaign.
For the last few years, Diet Coke has been the weakest couple in the company’s cola lineup. In October, Coca-Cola reported the brand’s sales by volume declined in the mid-single digits last quarter. Industry announcement Beverage Digest reported Diet Coke US sales by the dollar forsaken 1.9% in 2016.
Coca-Cola pronounced in a press recover it spent two years building the new flavors and bottles, contrast some-more than 30 new Diet Coke flavors.
We had the possibility to ambience test the feisty flavors and see if Coca-Cola’s two-year plan was time good spent.