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Apple will turn a major player in Hollywood by spending $1 billion on strange TV shows and movies


Apple Carpool Karaoke
Apple CEO Tim Cook on “Carpool
Karaoke”

Apple

After poaching two TV veterans in Jun to run its TV and
film business, Apple is prepared to dump $1 billion in the next
year to make strange content,
according to a new report from The Wall Street Journal.

That creates Apple a genuine player in Hollywood, something the town
has been expecting ever given Netflix and Amazon crashed into
the marketplace with big budgets.

Apple’s $1 billion is about half of what HBO spends on
programming (about $2 billion in 2016, and a “couple
billion dollars” this year). Earlier this year, JPMorgan
estimated that Amazon would spend
$4.5 billion on video in 2017, yet we don’t have an
central number. And Netflix calm arch Ted Sarandos
pronounced recently that Netflix will spend about $7 billion next
year for content.

The Journal says this $1 billion could go to fund “as many
as 10 radio shows.” And it will likely embody at slightest a
few status shows, in the capillary of Netflix’s “House of Cards,” to
start former Sony execs Jamie Erlicht and Zack Van Amburg’s reign
off with a bang.

Apple and Hollywood

Apple’s highway to Hollywood has been hilly so far. Apple’s
plans to get a TV package off the belligerent were stymied for years,
partially since of Apple’s hard-nosed negotiating strategy,

former Apple employees told Business Insider.

After appropriation Beats and rising Apple Music, Apple
dipped its toe in the TV waters by producing a few original
programs for the service. They weren’t a exile success. “Planet
of the Apps,” an app-focused chronicle of “Shark Tank” with
luminary mentors like Jessica Alba and Will.i.am, was mocked by
critics. And Apple’s “Carpool Karaoke” spinoff was behind for
months for vague reasons, before debuting this
month.

Apple’s arriving series helmed by Dr. Dre, “Vital
Signs,” a semi-autobiographical scripted series about his life,
is nowhere to been. Production began in Feb 2016, and there
were successive reshoots, people informed with the production
told Business Insider.

But that epoch lacked a cohesive strategy, with several Apple
execs concerned in shows on a case-by-case basis, according
to insiders.

Now it’s Erlicht and Van Amburg’s turn, and they have
$1 billion to play with. 

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