Lamborghini showed off its new Urus “super sport
application vehicle” to media at the Detroit automobile show.
Designer Mitja Borkert also showed off an
engaging pattern technique.
The Urus is Lambo’s bid to get in on the high-end ute
Lamborghini suggested its new Urus SUV to the US media in Detroit
on Monday night, after progressing showcasing it in Europe.
The Urus is the perfection of a major trend, kicked off by
Porsche over a decade ago with the Cayenne and some-more recently
pushed brazen by Maserati, Alfa Romero, Jaguar, and Bentley (and
soon, Rolls-Royce): the oppulance SUV from brands that we competence have
once yet would never do an SUV.
Ferrari is radically now the only big-name performance
automaker to miss a ute — and that’s going to change in the next
few years, as CEO Sergio Marchionne again stressed in a press
discussion in Detroit.
Lamborghini actually built an SUV-ish automobile once before, the
LM002, a Hummer-like offroader than was constructed for about seven
years in the late 1980s and early 1990s. It’s now regarded as an
oddity, and in law it doesn’t demeanour all that much like a
The Urus, meanwhile, positively does. In an talk with
Business Insider, designer Mitja Borkert (he joined
Lambo in 2016, after operative for Porsche) pronounced that the Urus was
made to elicit the sharklike, aggressive,
make-no-mistake-about-it participation of Lamborghinis such as the
iconic Countach and the stream Aventador.
In fact, here’s an picture of Borkert sketch the
form of the new SUV.
Except that he isn’t “drawing,” in the required sense
of using a pen or pen to create his lines. If you look
closely, you can see a tiny bit of black fasten swinging beneath
his right elbow.
That’s since he’s making a “tape drawing” of the Urus, to
a reduced scale. we first saw budding automobile designers do this at Art
Center College of Design in Pasadena, the Harvard or Oxford of
automotive imagination. (I also watched Borkert draw the
out-of-date way, with a pencil and paper, while we was chatting
Tape drawings concede designers to replicate their designs at
scale and rivet with them physically, rather than simply
outputting big digital renderings and adhering to a wall. Tape
also enables the engineer to be some-more accurate at scale than he or
she could be if trying to replicate a drawing.
And fasten connects with another surprising car-design practice:
clay models. Remarkably, in an epoch when flattering much anything can
be designed digitally, automobile folks still create sculpted clay
models of new vehicles, right up to full-size examples. They use
fasten to impersonate — and labour — the lines.
It’s always extraordinary to me when we see a automobile engineer using
these old, tried-and-true techniques, even when we know that they
can make full use of the digital collection accessible to them.